The cold one you don’t wanna miss !

After forty years of decline in sales in France, beer has regained its success and sees its sales growing. An increase which results from trends in consumption due to a rise in the range of malted elixirs, inculcated by artisans. This has clearly reveled itself these last months. Although the French global consumption of beer is one of the lowest of the European Union. This market has strong potential.

The honor returns to crafting

The French consumers have grown tired of the so called “classic” beers;  lagers. As the result, The brewing artisans have thus reconquered the market with an innovative idea or giving a wind of change to the beverage; sophisticated flavored craft-beers, products never tasted before by consumers to help discover a new horizon of perceptions on their beer consumption.

Today the craft-beer market is more than 20,000 hectoliters a year in France with a significant increase of more than 8% per year since 2016.

The craft allows a rise in the level of range of beer with specialties all more curious than the other with their own identities and a well-defined style. Beer has become a real upscale trend, leaving behind its popular side thus concluding that Beer is now in fashion.

Why focus on French craft beer?

Sublime pint

You should now know that in France a brewery opens every 3 days, so the French are clearly starting to have a choice. But, what is a real good beer? Which to favor?

A craft beer has its very own signature; its raw materials are locally sourced, carefully selected. This of course has the desire to transmit and share its history and its secrets with the public as a beer to be preferred by enthusiasts. This Craft beer stands authentic to its name Craft: a beer among which the origins and the raw materials are verified and certified, later brewed according to a defined process respecting values of craftsmanship which is every brew-master’s freedom.

What are the current trends?

Today sales of traditional blonde beers remain constant. But consumers are longing for more and more “brewed” beer categories that are much more sophisticated with a special character.

Among beers we find, top of the list the inevitable IPA (Indian Pale Ale). Straight from England with pronounced hops and alcohol made in a very specific style. This beverage of character is brewed with English yeasts and is characterized by a distinct but a desired bitterness, which is counterbalanced by the malt. There are hundreds of IPA classifications, some quite surprising than the others, surfing on exotic flavors ranging from Litchi to Mint.

Also on the podium, the Frivolous Blonde which is an artisanal lager beer with a perfectly golden color, whose bubbles are so fine that they make it possible to obtain a compact foam at the neck of the glass. Made in France, this beer from the Rhône-Alpes region is made from nettles and juniper berries, all fermented with acacia honey, fruity or slightly spicy flavors; ideal to accompany your alpine cheeses. Do not forget the “Ambiguous”! Beer of the Malted Way which is consumed without bitterness. This award-winning red beer has a balanced bitterness to the English hops with a sweet caramel aroma.

Why not getting crafty ?

Why is the French beer turning upscale?

The French are paying more and more attention to their consumption habits and want to consume better to prioritize the product-quality. Since the industrial beer market has been stagnant for several

years, it is of less and less interest to consumers who are expecting a much more qualitative product over time.

In order to meet this demand, the collective “profession labor” which equates to a French beer label, decides to encourage more than 4,000 nascent brands to provide a guarantee of quality thanks to scrupulous specifications on the origin and quality of the products, raw materials, local know-how, respect for the manufacturing process and many others so these 4,000 new independent brands can be recognized by consumers, more and more demanding, in search of this guarantee of quality.

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