A PR friend asked me the other night, after a very merry dinner: “So is Wine Tour Booking some sort of on-line dating agency for wine-lovers?” Thinking about it kept me awake all night! Daft as the question was, could it be partly true? Were there parallels? Let’s compare the two. A dating or marriage agency has clients, men and women, who want to meet and who ask the agency to guide them in their choice and organise various rendezvous for them. These days, the internet enters the equation, so exit intermediaries and clients head straight for direct encounters through such on-line dating sites as Meetic (the French favourite). At Wine Tour Booking we certainly think along similar lines. The wine-lover is on a perpetual quest to find a worthy wine, one that will make him tremble with joy. He dreams day and night, conjuring up the numerous estates which would welcome him and how they would lay out their wines just for his delectation. Some vineyards would have ‘personality’, some charm, and still others would be stunningly beautiful… just like on an on-line dating site, there’s something to suit every taste! Of course, the encounters Wine Tour Booking set up for you are serious (all the properties have been vetted and the owners sign a promise of quality code) and, again, there is no fee. That there are parallels between the meetings of lovers and those of students of fine wines is not so surprising, when you think about it. Even the language is similar. We talk about wine as if it were a woman: evoking her perfume, her body, her legs. Wine-tasting is a very sensuous affair and all the senses play a part. One could go on for a long time about the disturbing similarities between wine and love, because both exquisitely involve pleasure and emotion. But from there to saying Wine Tour Booking is a kind of on-line Cupid? Perhaps it’s not so absurd…insofar as both have this motto in common – banish intermediaries and bring back freedom of choice ! Let’s hope that Wine Tour Booking can satisfy all comers and that you will all fall passionately in love with the vineyards we suggest as just right for you!