Few clichés about wine and women
Why always offer a light wine to women? What is a woman’s wine?
Why wine tasting is spontaneously proposed to man?
Where does come from this unfortunate tendency to consider that this little fragile human being have to necessarily like soft and light wines?
Endow with the right to vote since 1944, woman is also equipped by a palate, taste buds and a singular taste.
Store your Gamay and Saumur-Champigny and propose us some wines with character!
Furthermore, “Syrah” is from feminine gender, grape variety for strong and spicy wines while a “Gamay” is male gender and give fruity and light wine… Grapevine, feminine gender, mixing and intermingling with time, is also vigorous, resistant, it goes through the years while getting better. Originally planted by men, it is now more and more being carefully maintained by women.
Don’t we see more and more women working in vineyard and wine business ?
Women into the conquest of wine
In Moët for example, women represent 8 out of 17 œnologists. In Cognac, since 2003, works the first Cellar Master (mistress being too connoted, we will keep the masculine gender…). More and more women are also working the vine as wine-making technicians (Vin et Société source).
This year saw the consecration of the first woman on the board of directors of the National Confederation of Protected Geographical Indications (IGP) for Loire wines (Vitisphère source).
However, there is still a long way to go because sommeliers are only 20% in the profession, unlike Sweden, Japan and Russia where they are in majority (Vin et Société source).
Ladies, it’s time to come into the business to correct some of the “a priori”… The fragile woman cliché, preferring white and rosé wines still remain. Figures however break this idea: they are indeed 57% who prefer to taste a glass of red wine with a meal, against 27% who choose the white one (Ipsos Source).
I would finish this paper without… Well, what’s the opposite word of mysoginia?… Oh yes angrophobia, without androphobia ever.
Gentlemen, with our purple dress and long legs, we love you almost as much as wine, provided you make our tears thin.
